Most people agree that trust is the most important part of any relationship, including your company’s relationship with its clients. It makes a difference if your clients trust you or not. One of the main ways to build trust with your audience is by making your brand seem more human and that starts with your […]
How to Boost Revenue with Customer Lifecycle Marketing
Customer lifecycle marketing is being aware of where your customer is in the life cycle of using your product. Then, providing proper messaging when and where they want and need the information, at the right time. Always asking yourself questions about what your customer needs, what phase they are in, and looking through your customer’s […]
Top 10 Questions About Marketing Automation
1. What is marketing automation? Marketing automation is when your company uses software and technology to automate your marketing. Types of technology used are email, social media, webinars, SMS messages, and more. Marketing automation is usually implemented via Software as a Service, also known as SaaS. People use this to decrease the amount of time […]