The Law Offices of Gacovino Lake

We can talk all day about Persist’s features and benefits. You will best understand the possibilities this software offers your firm by learning what it has done for another law firm. Consider the following real-life example of how one firm used Persist—and with what outcome.

Before Persist

At the Law Offices of Gacovino Lake, four agents worked the firm’s phones in a 12-hour period. Historically, the firm’s best agents were able to complete 80 calls in a single day.

After Persist

In a single day, Persist handled 1,171 phone calls. The software did this quietly, in the background, while the firm’s office agents spoke with 321 clients—something they were now free to do because they were not sitting at a desk dialing numbers and waiting for pick-ups.

At the same time, Persist was sending text messages and emails using the communication plan the firm specified in the program’s set-up. Between 8am and 8pm, the software sent 248 voice mail messages, 197 text messages, and 197 emails.


In order to complete 1,171 phone calls that Persist placed in a single day, the firm would have had to hire 11 more intake agents and more supervisors (this does not even account for the time it would take the agents to send the texts, emails, and voice mails that Persist handled that same day).

Considering an annual salary of $35,000 for each agent, at four agents, the firm is already paying agents $12,000 per month. To hire 11 more agents would cost another $32,000 per month.

Persist effectively reduces the firm’s annual overhead by $240,000.

There is no way the Law Offices of Gacovino Lake could have managed this amount of communications—and its resulting larger case load—without significantly expanding their overhead. The firm now enjoys a larger case load, without the expense of buying more leads.